Go and shout about Sheffield!

This whole website is yours to use. Take content from it, send people the link, share the pages from it on social... whatever and however you want to shout, just do it! Please just credit and link back to us to help spread the word.

You can download the core versions of the Sheffield logo too, to put on your website, email footers, tenders, promotional material or anything else. But please respect the ways in which it should be used by referring to our guidelines, which are also available to download to give you a flavour of how the brand has been created and is applied.

If you have a specific project that you think would be relevant to use the full Sheffield brand (colours, typefaces, etc.), in the way that Off the Shelf has, for example, then please see the ‘Tell us more’ section below to see if and how that might be possible.

Also you’ll see there are some key city images and videos which can be embedded into your own materials to help promote the city, and some of our key brand statements you can use - or write your own inspired by the new ways we can talk about the city.

Finally, please please please don't forget this:

#sheffieldmakes

 

Brand Assets

Sheffield people promo (30sec edit)

A short trailer to promote the full length video of people in Sheffield giving their thoughts on the transformation of their city.

Sheffield briefing pack

Slide deck of key messages and images for use in briefing the media in general about Sheffield. Please note the images contained within this document are for informal use only and can not be printed and used in any external materials.

Sheffield video ident

A 30s video capturing some of the best bits of Sheffield, available to download from our Vimeo channel.

A poem for Sheffield

written by Ian MacMillan, presented to the city for being shortlisted as European City of the Year 2020 by the Academy of Urbanism

Sheffield Brand toolkit

Guidance on using the Sheffield brand. For reference only unless working as a partner organisation. The logo is available to be used on any material promoting the city.

Sheffield 'Makes' brand book

A short document outlining the 'makes' thinking to be used to drive forward new stories about the city.

Sheffield city images

A 50mb zip file of selected city shots. Please use the Sheffield logo with these, and link back to this website wherever possible.

Sheffield black logo

Large version of the black Sheffield logo. It can be freely used on materials to promote the city.

Sheffield yellow logo

Large version of the core yellow Sheffield logo. It can be freely used on materials to promote the city.

Sheffield outlined logo (png)

Large version of the white outlined Sheffield logo. It can be freely used on materials to promote the city.

The Outdoor City logo - landscape

Large version of the Outdoor City logo. It can be freely used on relevant materials to promote anything to do with the natural, outdoors and active parts of the city.

The Outdoor City mono logo (png)

Large mono version of the Outdoor City logo. It can be freely used on relevant materials to promote anything to do with the natural, outdoors and active parts of the city.

Sheffield Makes Statements

Sheffield makes people, and people make Sheffield

Making is in our blood, but the things we make are always changing

Sheffield makes more than you know

Sheffield: there’s something wonderful in the making

Quotes / Factual

“Sheffield: The northern capital of cool” The Times, 2018

Sheffield - ranked the best city in the UK to start a business Paymentsense, 2019

“Sheffield’s particular brand of Northern kindness is worth the visit alone. It's a city of people who immediately behave as if they’ve been putting up with you for years. This is a city that isn't trying to be London.” GQ 2019

Sheffield, the Outdoor City, has 1/3 of the city situated in the Peak District National Park, and is England’s greenest city.

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