Director of the AWRC
Part of Sheffield Hallam University's incredible footprint in the city, the Advanced Wellbeing Research Centre recently received a £14m investment from the UK's Department of Health, making it the most advanced research and development centre for physical activity in the world, providing state-of-the-art, fully instrumented indoor and outdoor laboratories and a team of over 70 researchers delivering collaborative projects.
These researchers, from Sheffield Hallam University, are drawn from a range of specialities as required, from Sports Engineering, Materials Engineering and Software Development, to Elite Sports Science and Psychology.
As a centrepiece of Sheffield's Olympic Legacy Park, the AWRC encourages and enables people to be more active and adopt healthier lifestyles, delivering innovations that help people move by bringing together multi-disciplinary academic expertise.
The centre develops technical services and products from concept to commercialisation through processes of co-design and co-production between the citizens of the Sheffield City region, charities and business and industry, supported by academic research to provide confidence that these innovations will not only address market needs, but also generate positive health impacts through increasing levels of physical activity.
The AWRC, under the helm of Director Rob Copeland, is also the research hub for the National Centre for Sports and Exercise Medicine (NCSEM) in Sheffield, another Olympic Legacy project which co-locates clinical services and physical activity facilities to help people with a medical need to exercise more easily. It has neighbouring facilities in the locale including the English Institute of Sport, the National Centre of Excellence for Food Engineering and a university technical college specialising in health, sport and technology for 14-19 year olds - making education a priority too so that we can address the future, and not just the present.