© Our Favourite Places

Our Favourite Places

Our Favourite Places is a cultural tourism brand that promotes and celebrates Sheffield. It began as a self-initiated project by Eleven Design in 2010 to highlight the city’s credentials as a destination for regional, national and international cultural consumers. 

The aims were to:

  • Change perceptions of Sheffield
  • Attract and retain visitors
  • Strengthen the visitor offer
  • Grow the visitor economy
  • Build sustainable partnerships

It was about celebrating Sheffield as a creative city to visit, live, study and work; to discover the independent authenticity just like a local; and offer visitors joined-up ‘Sheffield’ experiences.

It needed to be warm, friendly, authentic and independent, so a series of materials were created that embodied that vision, starting with printed guidebooks (4 editions, 17,000 copies sold), themed city tours (13 different tours based on everything from typography to real ale, and poetry to modernist churches), a Sheffield alphabet, colouring books, and an annual culture calendar.

In 2014 after collaborating with Sheffield Culture Consortium on a successful Arts Council Cultural Destinations bid, the Our Favourite Places website was developed. In 2017 Sheffield’s Cultural Destinations funding was extended for a further 2 years, in total bringing an £280k investment into the city for the promotion of culture.
Our Favourite Places website

Our Favourite Places work with a team of creative locals to create original content for the site, and with organisations across the city to highlight events and happenings. An average month will see 12-15 original articles and reviews published, 100-200 preview listings, several social campaigns, and a weekly cultural bulletin. 

It has been featured in local, national and international press, including:

  • The Guardian included OFP in its Top 10 UK Quirky Guides.
  • Design Sponge, an American design blog with 1 million readers per day, asked us to create a Sheffield City Guide for their site.
  • The New York Times used the Sheffield Ale Trail for a feature on real ale in Yorkshire.
  • It’s Nice That – detailing how OFP have shaped the cultural offer of Sheffield

It has also led on the curation of city-wide events. Photomarathon Sheffield is a photography competition that challenges entrants to take 6 photos on 6 topics in 6 hours. An annual event that has been run for three years, it is one of the largest photography events in the UK. 

Also, on October 2018 the first Sheffield Modern was launched – an architecture weekender that celebrates the city’s heritage of post-war architecture with a programme of talks, walks, film screenings, exhibitions, workshops, and more. The aim was to encourage people to look at the past and present of the city's public realm, and get people thinking about the shape of Sheffield in new ways - in such inspiring settings as the Paternoster lift whilst playing Terry Riley's modern masterpiece, In C.

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